By Kristen Bellini
In a few short days – I will be attending The College Media Business & Advertising Managers’ Student Ad Manager Workshop (CMBAM) in Minneapolis, MN. I am looking forward to hitting the ground running to learn the most I can about revenue building for the Elon News Network. I will have the opportunity to hear from keynote speakers who have been very successful in increasing ad revenue as well as network with other student business managers.
While there, I will also be presenting a new or innovative revenue increasing idea. For a newly implemented revenue building idea for The Elon News Network I decided to present the possibility of selling and creating a commercial to air during an ELN show. The commercial could be filmed and created by Elon students. The issue would be setting a price that covers the costs but also generates profit.
I am looking forward to reporting back more this upcoming week!