By Michael Bodley
The University of South Carolina at Aiken’s Peggy Elliott led the breakout critique session of the Oct. 23 issue of the Pendulum, or the “Chikin Iz Back” one. And she had some problems with its design.
Much of what Elliott had to say led back to one of the “design commandments” reinforced and harped on throughout the conference. In print, if a dollar bill can be laid on a page and cover nothing but text, that needs to be adjusted.
And if we choose to adhere to this rule, we’re going to need to make some adjustments, because Elliott could fit that dollar bill on most every page.
More broadly speaking, though, Elliot and SPJ Board Member Michael Koretzky both suggested we take more risks, be more bold. Better to be too big and too risky than to fall short.
EDIT: Misspelled Koretzky’s last name in the original post. Humble apologies for a bad error.