Music bloggers: The future of music journalism

This is how we roll! Rock and Roll reporting in a digital world

Elena Jarvis & Toni Anderson – 10-10:50 a.m. Monday

This was easily my favorite session of my two days, not necessarily because of how well it was presented, which it was moderately well, but because this is the field I want to be in in a few years: music reporting. Jarvis and Anderson emphasized the need for aspiring music journalists to become music journalism entrepreneurs, create a music blog and have in specific niche for your music blog, if you want to write about music. Don’t do what everybody else is doing. Write about something and become an expert in it, all while doing research on all different types of music.

Another important point Prof. Jarvis broached was that journalists should hold onto all their interviews because, perhaps someday, they’ll be worth a lot of money and will really help students and researchers learn more about musicians.

The professors also emphasized the positive points of picking up the phone and calling a publicist when a band you’d like to review or interview is coming to town. Original reporting is very helpful in terms of succeeding in the music blogging industry, and by showing that you have the courage to pick up the phone, you’re already ahead of the game.

Of course, the most important point is to have good writing and reporting. If your content isn’t good, then your blog is pointless.

I still had many questions for Profs. Jarvis and Anderson and I will ask them more in an email. If anyone is curious about more information from what comes of that, please leave a comment and I can contact you with the results of my emails to these professors.

– Mary Kate Brogan


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