Fun on Facebook

Sam Calvert has done a great job on our staff working with all of our social media venues. Starting next semester, The Pendulum will be hiring an official Social Media Editor. This new media has officially become an integral part of the newsroom.

I was very excited to check out with Sam and Anna the “Integrating Facebook Pages Into Your Online News Strategy” session. This, unlike the previous session I attended, offered a lot more concrete ways in which we can improve our online presence.

Hopefully by the time we get back to North Carolina, we’ll have a bunch of new features on our Facebook page: from a landing page to a separate Youtube tab. On the back-end, I am also glad I now understand the Facebook EdgeRank formula that they use for determining how frequently our posts show up.

This was a great session to attend and I’m excited to work with Sam on increasing our social media presence!

-Jeff Stern

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