After attending more than a few sessions geared toward design, I’ve picked up on two trends:
- Looking at other papers- critiquing their design or admiring it.
- Taking design risks
I can honestly say I’m a fan of both.
Ron Johnson gave 10 quick design fixes and used examples from real newspapers to supplement his presentation. It was well-done, informative and funny. And I loved it.
I got some great handouts from the session that I’m excited to make copies of and distribute to my designers back at Elon!
Until then, here’s his Top 10:
- Content– show off the content with silent, simple design
- Packaging– Dominant centerpieces that vary shape and position, package related content, restrain story count
- Photos– Dominance, contrast, fresh angles, tight crops
- Space– Grids for consistency and simplicity, spacious, consistent internal margins
- Text type– Fonts, indentations, hyphenations, optimum width
- Display type– display and condensed fonts, consistency with options
- Color– strong color photos, restrained secondary colors
- Navigation– a simple flag that can work as a logo, soft, common-sense folios inside
- Alignment– simple margins, rectangular text, unity
- Graphics– consistent type specs and grids, adaptable furniture, never as fillers
And some final words of wisdom from Ron Johnson: “If something doesn’t work once, there’s always another paper.”