Chicken Salad

Chicken Salad
Speaker: Michael Koretzy
Time: 2:30 p.m. Sunday

Jokes, music and fast talk are quick ways of describing this session.  Gaudy would be another.  Koretzy did follow one of his own rules — play to your audience.  He showed a poorly designed newspaper page and redesigned it while giving snappy quips of information during ten-second musical intervals.   Some of these tidbits included:

  • Write for your audience.  First students, then faculty and staff, and then the community.
  • Do not put an old person on the front page of the newspaper.
  • Display pages and sections pages should take up time.  Not inside pages.
  • If you use a chart ask why?
  • If you can’t understand the chart neither will the reader.
  • Don’t be afraid of cropping photos tighter.
  • Sometimes all you need is one photo on top.
  • If you can put your thumb over someone’s face the photo is too small.
  • If you have to use clipart use it to break up text, similar to a subhead.
  • Group stories, art, graphs together.
  • If you have two speakers coming to campus groups the articles under one headline.
  • White space can be nice if used correctly.

I did enjoy his session but I only liked about 50 percent of his redesigned pages. There were some with double stories under one headline that I did like.  Linking stories together this way was something I had not thought about before, but I would like it to be something we try at The Pendulum.  And while magazine style pages are fine in some instances his pages seemed more like flashy tabloid pages.  I felt that some of his pages were flashy, showy and tacky.

I understood his message.  Try new things and live with your decisions.  The Pendulum is in need of new ideas, especially when it comes to design.  We are currently trying new things and I think we will only continue to improve.  Hopefully some of the ideas he had to offer will inspire new ideas that can be implemented at The Pendulum.



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