This was especially appealing to Anna and I because a lot of times we feel like we are not reaching our target audience like we should. It was a session by students who had been in our spots at one point and had excellent advice to give us, or so we thought.
The girls introduced themselves and told us about their struggles. Their paper had no credibility. The staff was extremely lazy and no one wanted to take responsibility for the paper. The school and students hated the paper. Beth wanted to turn the paper completely around and that’s what she said she did.
They then lost all credibility when instead of talking about a strategies as to how they did it, they ranted for the whole 50 minutes. They told us about how they cried in front of their staff, drank way too much, in the office and out, how the editor did the whole paper herself one week, fired staff members . . . Beth was completely unprofessional during the entire session. She let every curse word known to man, and some only known to women, fly in front of older advisers and student leaders alike. It was not in any way helpful to know that she cussed out and yelled at her entire staff while drunk during one production night.
I did respect her for turning their paper around, but I thought it was poorly executed, as well as the presentation.