Speaker: Michael Koretzky
Time: Sunday 2:30
This session was really well presented. Michael played to the average college kid’s low attention span of about 10 seconds, and presented bulleted points with 10 second music clips.
-Decks are your friends.
-Art must be away from ads.
-Clip Art needs to die
-If you can place your thumb over someone’s face, the photo is to small
-Stand Alone Art: Pictures with only a cutline, no story.
-Write to your audience: students and teachers
-Do not be afraid of space or saving stories
-Have fun with design
-Never have two pulled quotes in a story
-Only use a chart or graphic if you if the story absolutely needs it.
-Use a double headline with bigger stories
Reaction: This was a really fun session, but I did not agree with a lot of his methods. Some of his designs I really liked. When he talked about using a double headline for two big stories, I found it really interesting and had never thought of putting two stories together. I didn’t like the designs he kept pushing though. Most of them were really busy with a lot of text over pictures.